https://techcrunch.com/2020/04/14/oneplus-redefines-its-premium-approach-with-the-8-pro/

As recently as a year or two ago, the idea of a $900 starting price for a OnePlus device would have seemed, at best, fanciful. The company built a name for itself with a series of flagship quality devices at a mid-tier price point. It was a smart approach that served the company well, carving a solid niche for itself even amid a saturated and stagnant market.

But as the market has changed, so too has OnePlus. One of the more pronounced signs of the company’s growth over the past half-dozen years is an increasing interest in the higher end of the market. It has been a slow evolution. First the company rethought its longstanding approach of holding off on cutting-edge technologies, and then last year it introduced a Pro tier to its device line.