Forward launches ‘Forward At Home’ primary care service to address COVID-19 healthcare crunch
https://techcrunch.com/2020/04/02/forward-launches-forward-at-home-primary-care-service-to-address-covid-19-healthcare-crunch/
The global coronavirus pandemic has already caused a tremendous strain on healthcare resources around the world, and it’s leading to a shift in how healthcare is offered. Startup Forward, which debuted in 2016 and has since expanded its tech-focused primary care medical practice to locations in major cities across the U.S., is launching a new initiative called ‘Forward At Home’ that reflects those changes and adapts its care model accordingly.
Forward’s primary differentiator is its focus on what it terms a patient’s ‘baseline,’ which is established by an in-person visit they make when they join that employs a body scanner at a doctor’s office to take a number of readings and produce an interactive chart displayed on-screen in the doctor’s exam room. Forward founder and CEO Adrian Aoun, who previously led special projects at Google before building the health tech company, said that as the company has ramped its efforts to support patients during the COVID-19 pandemic, including through in-clinic and drive-through testing, it also wanted to address the ongoing need for care for non-COVID patients.