https://www.cnbc.com/2017/08/29/amazon-whole-foods-price-cuts-more-bark-than-bite.html

Amazon made steep discounts — by as much as 43% – at Whole Foods on Monday, sending shockwaves across the grocery retail space.

But a closer look at a broader set of products suggest the discounts are still modest, according to Gordon Haskett analyst Charles Grom.