https://techcrunch.com/2020/03/18/why-is-blue-aprons-stock-skyrocketing/

Back in 2017, a formerly hot, formerly profitable company called Blue Apron went public. It didn’t go well. Today as the global stock market continues to fall, shares in the former venture darling are soaring, up more than 140% in midday trading.

Before its IPO, the company had to reduce its price range from $15 to $17 per share to $10 to $11 per share. That pricing change limited the company’s worth, and reduced the capital it raised in its debut. The meal kit delivery company finally priced at $10 per share. It opened up a hair, but closed the day a mere penny above its IPO price.