http://wccftech.com/studios-price-launch-4k-apple-tv/

According to reports by the Wall Street Journal Apple has not yet finalized deals for 4K content with movie studios. Apple will be releasing a 4K Apple TV on September 12 so it has to decide something soon enough. Without a sizeable 4K content ecosystem, the product won’t be a hit. There seems to be some conflict over pricing which is causing the delay.

Apple wants to sell the 4K movies for $20 which is the same price as the HD movies. Studios, however, want a $5-10 premium on every sale. According to reports it seems that some Hollywood executives are not on board with Apple’s plans. It isn’t very clear at the moment if the company has managed to make deals with a few studios and some are still not on board or if no one from Hollywood is on board with the 4K plans.