https://wccftech.com/apple-ios-14-ar-app-integrations/

Apple is in the works to develop a new augmented reality app codenamed "Gobi". According to the report, the app will cater to QR code-like tags which will trigger an augmented reality experience. The company is currently experimenting integrations with Apple Stores and Starbucks. The new app will be part of iOS 14 which will be announced later this year.

The findings from 9to5mac denote that Apple seems to be testing the app with its own Apple Store integrations as well as Starbucks. What this means is that the users will be able to know more about the products on display, get its pricing as well as comparisons. The information will be readily available on a user's phone, so that's something that we can look forward to with the next big iOS 14 release.