Nielsen explains how COVID-19 could impact media usage across the U.S.

Nielsen explains how COVID-19 could impact media usage across the U.S.

4 years ago
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https://techcrunch.com/2020/03/17/nielsen-explains-how-covid-19-could-impact-media-usage-across-the-u-s/

With U.S. consumers asked to refrain from social gatherings and shelter-in-place at home due to COVID-19, media consumption is prepared to boom. Based on Nielsen data from prior major crises in recent U.S. history that forced consumers to stay home, total TV usage increased by nearly 60%. We’re not there yet, but consumption is starting to climb in the most impacted markets, the firm found.

For example, Nielsen saw a 22% increase in total TV usage in the Seattle/Tacoma metro last Wednesday, compared with a week ago. New York and L.A. are already seeing usage that’s up by 8% during the same time. And for some demographics, usage is much higher.