TikTok viral stars could make up to $1m per post, say researchers

TikTok viral stars could make up to $1m per post, say researchers

4 years ago
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https://www.theguardian.com/technology/2020/feb/22/tiktok-viral-stars-could-make-up-to-1m-per-post-say-researchers

Video app’s most popular users could rake in millions by collaborating with brands

Teenagers used to aspire to become astronauts, firefighters, footballers or pop stars, but times change and so do career goals. Today, more than half of millennials and Generation Z-ers – those aged 13-38 – in the US aspire to become social media influencers, according to recent research.

TikTok viral stars could make up to $1m per post, say researchers

Feb 22, 2020, 7:13am UTC
https://www.theguardian.com/technology/2020/feb/22/tiktok-viral-stars-could-make-up-to-1m-per-post-say-researchers > Video app’s most popular users could rake in millions by collaborating with brands > Teenagers used to aspire to become astronauts, firefighters, footballers or pop stars, but times change and so do career goals. Today, more than half of millennials and Generation Z-ers – those aged 13-38 – in the US aspire to become social media influencers, according to recent research.