https://techcrunch.com/2020/02/20/tock/

Tock, a nine-year-old, Chicago-based culinary reservation service, has never had the kind of brand-recognition that other companies in the space have enjoyed, from publicly traded OpenTable to Resy, the New York-based company that was founded in 2014 and acquired last year for undisclosed terms by American Express.

That’s because Tock long focused on a white-label service for its customers, many of them high-end restaurants like French Laundry that, with Tock’s encouragement, began years ago selling prepaid “tickets” for meals. These aren’t unlike buying tickets to a concert or NBA game, sometimes weeks or even many months in advance.