https://techcrunch.com/2020/02/20/shogun-series-a/

Amazon may have a market cap of more than $1 trillion, but Finbarr Taylor, CEO of Y Combinator-backed startup Shogun, said the e-commerce giant is “kind of dropping the ball.”

Specifically, he argued that the experience of shopping on Amazon — not what happens after you buy the product, but browsing the website itself — is pretty bad, full of sponsored results and fake products.