https://techcrunch.com/2020/02/20/the-debut-of-electric-pickups-signals-a-new-ev-era/

Several companies rolled out electric pickups in 2019. Tesla’s Cybertruck got most of the attention, but don’t sleep on General Motors and Ford — bringing electric pickups to market is critical for the viability of electric vehicles.

Automakers build vehicles around shared components. These platforms, the underpinnings of the vehicles, often live for 10 or more years, and are critical to each automaker’s economic stability. The exterior sheet metal might change, but dozens of models often share the frame, powertrain and electrical components.