https://techcrunch.com/2020/02/20/cbs-all-access-to-gain-content-from-nick-mtv-comedy-central-paramount-pictures-more/

CBS All Access, the streaming service now owned by ViacomCBS following the merger, is expanding. Announced today as part of the company’s otherwise underwhelming Q4 earnings, the plan is to launch a new “broad pay” streaming service that will include CBS All Access content along with other ViacomCBS assets in film and TV to complement its existing free streaming service Pluto TV and premium network Showtime.

The company believes this three-tiered strategy of free, broad pay, and premium content will help it to better acquire market share in the increasingly crowded streaming space, while also helping improve metrics around subscription acquisition, churn, and lifetime value.