https://www.theguardian.com/technology/askjack/2020/feb/20/how-do-i-get-my-name-to-the-top-of-googles-search-results

An academic shares his name with a notorious drug dealer. Here’s how he can raise his profile so his name appears first

I’m a researcher at a major university. Unfortunately, I happen to share my name and middle initial with an unrelated drug dealer who has been in and out of prison. My name is sufficiently rare that I’m worried that confusion might arise, because a cursory Google search tends to give prominence to negative news stories that feature him.