https://techcrunch.com/2020/02/19/microsoft-dynamics-365-update-is-focused-on-harnessing-data/

Microsoft announced a major update to its Dynamics 365 product line today, which correlates to the growing amount of data in the enterprise, and how to collect and understand that data to produce better customer experiences.

This is, in fact, the goal of all vendors in this space including Salesforce and Adobe, who are also looking to help improve the customer experience. James Philips, who was promoted to president of Microsoft Business Applications just this week, says that Microsoft has also been keenly focused on harnessing the growing amount of data and helping make use of that inside the applications he is in charge of.