Bloomberg's online campaign tests Facebook, Twitter rules

Bloomberg's online campaign tests Facebook, Twitter rules

4 years ago
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https://apnews.com/912ba61905537c8c70926593b2149528

Mike Bloomberg’s stockpile of cash, swarm of employees and paid social media influencers are testing the abilities of online platforms -- and his Democratic challengers -- to keep up with an expensive internet campaign.

Despite the billionaire and former New York City mayor’s late entry into the presidential race, he has far outspent his rivals on nearly every platform in a matter of weeks.