https://techcrunch.com/2020/02/10/nearly-70-of-u-s-smart-speaker-owners-use-amazon-echo-devices/

Amazon’s dominant position in the U.S. smart speaker market will continue through this year and the next, with rivals like Google and Apple only making slight dents in Amazon Echo market share, according to a report published today by eMarketer. The analyst firm estimates Amazon will easily hold onto its top spot through 2021, when nearly 70% of total U.S. smart speaker owners will continue to use an Amazon Echo device.

Specifically, 69.7% of U.S. smart speaker users will use an Echo in 2020, down slightly from 72.9% last year. In 2021, the number will drop a bit further, with then 68.2% of U.S. smart speaker owners using an Echo device. Meanwhile, 31.7% of smart speaker owners in 2020 will use a Google-branded device, and only 18.4% will use some other brand — like Apple HomePod, Sonos One, or Harmon Kardon Invoke, for example. (The percentages total more than 100% because some smart speaker owners do own more than one brand, the report notes.)