https://www.theverge.com/2017/8/29/16219676/apple-movie-pricing-hollywood-hd-4k-tv-struggles-agree-studios

Apple is struggling to come to agreement over what to price Ultra High-Definition (4K) films from on its upcoming new Apple TV, reports The Wall Street Journal. Apple wants to charge $19.99 for major titles in 4K, which is in line with what it charges for newer HD movies, but some Hollywood studios want add an extra $5 to $10 surcharge. The company is set to reveal a new Apple TV device at its September 12th event, with the new set-top to finally support 4K and HDR streaming.