https://techcrunch.com/2020/02/13/netflix-fends-off-new-streaming-rivals-by-way-of-samsung-partnership/

As the streaming battles heat up, Netflix is hoping a new partnership with Samsung will help it fend off rivals. At Samsung’s Unpacked event this week, the mobile device maker announced a deal with Netflix that will bring exclusive bonus content associated with several Netflix original shows to its Galaxy smartphones in the months ahead. The partnership also allows Netflix to more deeply integrate its streaming service with Samsung devices.

The latter part of the partnership involving device integration is fairly standard. In Netflix’s case, Samsung will allow users to launch Netflix content by way of its voice assistant Bixby. Netflix will also deliver recommendations to Samsung users, and will be better integrated into specific Samsung mobile features, like search and its discovery platform, Samsung Daily.