https://techcrunch.com/2020/02/11/samsung-skips-nine-numbers-announces-the-galaxy-s20/

The world will likely never see the Galaxy S11. Or the Galaxies S12-S19, for that matter. At an event this morning in San Francisco, Samsung announced that it was skipping a decade’s worth of handsets and going straight to the Galaxy S20.

The new flagship debuted onstage today, in three flavors: the S20, S20+ and S20 Ultra, a sign of the company’s ever-shifting approach to the market. Samsung clearly has no plan to back away from the premium market, even as smartphone sales flag. With starting prices of $999, $1,199 and $1,399, respectively, the company’s making a big bet that consumers are still willing to pay top dollar for premium specs.