https://www.theguardian.com/provoking-progress/2019/nov/19/adapt-to-thrive-how-to-stay-ahead-of-startups

Established companies need to adapt their business models in response to evolving tech and other threats. Here’s how to embrace the kind of reinvention that secures longevity and a reputation for being cutting-edge

Of all the overused buzzwords championed by modern business, “disruption” is arguably the most ominous. The word has long had negative connotations – better suited to describing train delays, unruly schoolchildren or full-on social disorder. But its co-option by Silicon Valley to describe industry-upending startups and innovations has given the word a more positive vibe, albeit with a somewhat threatening air.