https://techcrunch.com/2020/01/28/chicagos-activecampaign-raises-100m-for-an-all-in-one-marketing-and-sales-automation-platform/

Marketing and sales automation — tools that leverage the advances and data of our digital age to better identify and then interact with customers — is big business, with the whole market expected to generate some $6.6 billion in revenues for related companies by 2025.

But “companies” is the operative word here: it’s a very fragmented space, with dozens of hopefuls covering different aspects of marketing and sales, each with its own unique approach. There is an alternative trend, though, and today a customer experience automation company called ActiveCampaign, catering not just to large enterprises but small and medium businesses too, has raised a large round of funding to build out its own one-stop-shop model. It includes the tools to run email and messaging-based marketing campaigns; marketing automation across sites and events; and sales and CRM.