https://www.theguardian.com/provoking-progress/2019/nov/19/from-classrooms-to-cars-when-digital-savviness-trumps-tech-fads

Businesses can avoid innovation just for innovation’s sake by having a strong sense of purpose. We take a look at some of the trailblazers

It seems almost obligatory these days for businesses to refashion themselves as tech companies. Products or services are reimagined as “digital solutions” with little regard to whether a digital solution is even actually necessary. As a result, businesses can end up adopting tech just for tech’s sake.