https://techcrunch.com/2020/01/27/star-trek-picard-breaks-streaming-records-on-cbs-all-access/

CBS’ streaming service, CBS All Access, credits a trio of high-profile events — including the premiere of its new Star Trek series, “Star Trek: Picard,” as well as the 62nd annual Grammy Awards, not to mention a busy month of football — with helping it to achieve a new record for subscriber sign-ups in a given month. The company says January 2020 surpassed the service’s previous record in February 2019 for subscriber sign-ups. In addition, last week was the second-best sign-up week ever, closely behind the week of the 2019 Super Bowl.

Much of the record-setting had to do with the launch of the highly anticipated show, “Star Trek: Picard,” which brings back fan-favorite Patrick Stewart as Jean-Luc Picard, now a retired Starfleet Admiral whose quiet life on his family’s vineyard is about to be disrupted. The show, set 18 years after the events of the final “Star Trek: The Next Generation” movie, “Star Trek: Nemesis,” not only capitalizes on Stewart’s draw, it also brings back previous “Star Trek” actors including Brent Spiner (Data), Jeri Ryan (Seven of Nine), Marina Sirtis (Troi), and Jonathan Frakes (Riker).