https://www.vice.com/en_us/article/xgqyb4/the-circle-app-is-obviously-fake

It is increasingly rare to hear someone enthusiastically profess their love for a social media app. In the age of mass digital surveillance and brazen data profiteering, even a base level of trust can seem naive.

But on Netflix’s U.S. adaptation of the global reality show phenomenon The Circle, the titular application seems to perpetually amaze and delight its users. “Yo Circle, you are the shit!” one player exclaims in the first episode, a level of customer satisfaction that would make any UX designer weak. For a program that frequently features absurdist competitions involving cake decoration or hashtag generation, the “app” is the most glaringly inane part of an otherwise charmingly creepy show.