Content Moderation Case Study: Google's Photo App Tags Photos Of Black People As 'Gorillas' (2015)
https://www.techdirt.com/articles/20201204/15274245822/content-moderation-case-study-googles-photo-app-tags-photos-black-people-as-gorillas-2015.shtml
Summary: In May 2015, Google rolled out its "Google Photos" service. This service allowed users to store their images in Google's cloud and share them with other users. Unlike some other services, Google's photo service provided unlimited storage for photos under a certain resolution, making it an attractive replacement for other paid services.
Google's immediate response was to apologize to users. The Twitter user who first noticed the tagging error was contacted directly by Google, which began tackling the problem that made it out of beta unnoticed. Google's Yonatan Zunger pointed out the shortcomings of AI when auto-tagging photos, noting the company's previous problems with mis-tagging people (of all races) as dogs and struggles with less-than-ideal lighting or low picture resolution. In fact, Google's rollout misstep mirrored Flickr's own struggles with auto-tagging photos, which similarly resulted in Black people being labeled as "ape" or "animal."