https://techcrunch.com/2020/12/03/microsoft-launches-azure-purview-its-new-data-governance-service/

As businesses gather, store and analyze an ever-increasing amount of data, tools for helping them discover, catalog, track and manage how that data is shared are also becoming increasingly important. With Azure Purview, Microsoft is launching a new data governance service into public preview today that brings together all of these capabilities in a new data catalog with discovery and data governance features.

As Rohan Kumar, Microsoft’s corporate VP for Azure Data told me, this has become a major paint point for enterprises. While they may be very excited about getting started with data-heavy technologies like predictive analytics, those companies’ data- and privacy- focused executives are very concerned to make sure that the way the data is used is compliant or that the company has received the right permissions to use its customers’ data, for example.