https://www.reuters.com/article/apple-products/apple-launches-549-new-airpods-max-to-boost-holiday-sales-delivery-times-face-delays-idUSKBN28I1WB

(Reuters) -Apple Inc on Tuesday unveiled its new AirPods Max, a set of wireless over-ear headphones, at $549 apiece, pricier than some of its other popular phone and tablet products, in a measure aimed at boosting sales over the December holiday period.