https://www.reuters.com/article/apple-products/apple-launches-549-new-airpods-max-pricier-than-some-iphones-to-boost-holiday-sales-idUSKBN28I1WB

Apple Inc on Tuesday unveiled its new AirPods Max, a set of wireless over-ear headphones at $549 apiece, pricier than some of its other popular phone and tablet products, in a measure likely to boost sales over the December holiday period.