https://www.entrepreneur.com/article/361194

After months of rumors, we finally have confirmation. Apple officially (and quietly) announced its first over-ear headphones today. The AirPods Max offer active noise cancellation (ANC), easy access to Siri and all the current elements of Apple design for $549. Apple says these pricey headphones offer “incredible high-fidelity audio,” Adaptive EQ and spatial audio on top of their noise-cancelling abilities.

“With AirPods Max, we are bringing that magical AirPods experience to a stunning over-ear design with high-fidelity audio,” Apple senior vice president Greg Joswiak explained. “The custom acoustic design, combined with powerful H1 chips, and advanced software enable AirPods Max to use computational audio to wirelessly deliver the ultimate personal listening experience.”