https://www.entrepreneur.com/article/359795 > This story appears in the December 2020 issue of Entrepreneur. Subscribe » > How do you dress for the Pentagon? Most people hoping to secure a contract to send satellites into space would put on a suit. But Ben Lamm is not a fan of the expected. So on a visit to Washington, D.C., the night before his big meeting with Air Force generals, he was at a restaurant deliberating two important style questions: Which jean jacket would he wear? And which swanky scarf?