https://www.vice.com/en_us/article/93wbnp/the-rise-of-the-highly-unlikely-twitch-streamer

“If I’d known at the start of this year that I’d be paying a queer artist in Germany to draw a horse wearing clothes for Twitch, I’d have been like: what the fuck is going on?” says British musician Shura. The horse in question has become a regular character in Shura’s lockdown life, a shared joke that grew from a story told to fans on Twitch, where she now streams three times a week. 

The streaming platform, which emerged in 2011, is still mostly known as a place for gamers. But during lockdown, creatives from music, comedy, TV and so-called “variety streamers” have taken to Twitch to share their talents and engage with fans.