Snapchat launches a TikTok-like feed called Spotlight, kick-started by paying creators
https://techcrunch.com/2020/11/23/snapchat-launches-a-tiktok-like-feed-called-spotlight-kick-started-by-paying-creators/
After taking on TikTok with music-powered features last month, Snapchat this morning is officially launching a dedicated place within its app where users can watch short, entertaining videos in a vertically scrollable, TikTok-like feed. This new feature, called Spotlight, will showcase the community’s creative efforts, including the videos now backed by music, as well as other Snaps users may find interesting.
Snapchat says its algorithms will work to surface the most engaging Snaps to display to each user on a personalized basis.