https://techcrunch.com/2020/11/10/apples-new-mac-lineup-and-chip-work-fail-to-excite-investors/ > Worth $1,985 billion at the close of the show, Apple’s Mac event could not find that last $15 billion in market cap that it needed to crest the $2,000 billion mark, a market cap value more commonly referred to as $2 trillion. > Your watchful friends at TechCrunch not only kept tabs on Apple’s new M1 processor — more on that shortly — and the company’s refreshed line of laptops, but also its value, as the company spoke. Our question, each time Apple demands the world’s attention, is: Will what the company announces change how the market sees the company and, thus, how it is valued?