McDonald’s to launch McPlant burger in 2021 to take on the Impossible Whopper
https://thenextweb.com/insider/2020/11/10/mcdonalds-to-launch-mcplant-burger-in-2021-to-take-on-the-impossible-whopper/
After the success of Burger King’s Impossible Whopper, McDonald’s today revealed it will be widely rolling out its own plant-based option next year: say hello to the McPlant. Yes, that’s the actual name they’re going with.
McDonald’s announced it would begin testing its new plant-based burger in select markets starting in 2021, before potentially expanding to other regions. The company trialed a plant-based burger using Beyond Meat patties last year in Canada, and indeed Beyond told CNBC it co-created the new burger with McDonald’s.