https://arstechnica.com/gadgets/2020/11/one-more-thing-apple-announces-livestreamed-event-for-november-10/

Apple sent out notice today to members of the press that it will hold yet another livestreamed product unveiling event this year—this time on November 10 at 1pm Eastern time. This will be the company's third such event since September.

As always, Apple attached a tagline to the event: "one more thing." That's a callback to former CEO Steve Jobs' technique of saving a bombshell announcement for the end of the event and preceding it with a slide (or simply a statement) declaring "one more thing."