https://qz.com/1068239/dementia-is-difficult-to-spot-early-researchers-think-vr-can-help/

In 2014, German mobile carrier Deutsche Telekom initiated a search for something it could do to benefit the world.

Employees met with experts in health, education, and cybersecurity, seeking out something that, according to Hans-Christian Schwingen, chief brand officer at Deutsche Telekom, would show “how mobile products and services have the power to transform people’s lives for the better.” When Michael Hornberger, professor of applied dementia research at the University of East Anglia, suggested using mobile technology to develop a diagnostic tool for dementia, Deutsche Telekom knew they found their project. “The great thing about dementia is it really fits our brand as well because here we are dealing with people who might lose their memories in future times and can’t be part of the information society any longer,” says Schwingen. “It is in our own business interest that people maintain their brain capacities.”