McDonald’s to launch a McPlant vegetarian option
https://techcrunch.com/2020/11/09/mcdonalds-to-launch-a-mcplant-vegetarian-option/
McDonalds is developing what it calls a plant-based platform called the McPlant that will debut in markets around the world early next year, according to a report in USA Today.
In an investor meeting McDonald’s announced that it had worked to develop its McPlant formulation exclusively. “McPlant is crafted exclusively for McDonald’s, by McDonald’s,” Ian Borden, McDonald’s international president, said at an investor meeting, quoted by USA Today.