https://www.entrepreneur.com/article/357976

Making it in Hollywood requires an entrepreneurial tenacity similar to that of Silicon Valley. Yet while both cities are in California, they’re worlds apart. The music industry is continuously being disrupted by new technologies innovated by entrepreneurs in Silicon Valley. Instead of swimming against the stream, Grammy-winning R&B star Ne-Yo has decided to jump in and work hands-on with a newly launched music app that’s getting artists paid.

The multi-platinum performer has announced his partnership with LÜM, a streaming and discovery application that enables emerging musicians to grow their fan base and make money with its in-app currency feature called called virtual gifting. It's a model whereby greater community participation leads to greater rewards, allowing artists to leverage the service as an entrepreneurial tool.