Stitcher’s podcasts arrive on Pandora with acquisition’s completion
https://techcrunch.com/2020/10/19/stitchers-podcasts-arrive-on-pandora-with-acquisitions-completion/
SiriusXM today completed its previously announced $325 million acquisition of podcast platform Stitcher from E.W. Scripps, and has now launched Stitcher’s podcasts on Pandora across all tiers of the streaming service. The deal brings top Stitcher titles to Pandora, including Freakonomics Radio, My Favorite Murder, SuperSoul Conversations from the Oprah Winfrey Network, Office Ladies, Conan O’Brien Needs a Friend, Literally! with Rob Lowe, LeVar Burton Reads, and WTF with Marc Maron, among others.
On Pandora, the podcasts will be indexed using the company’s proprietary Podcast Genome Project technology. This system leverages automated technology — like natural language processing, collaborative filtering, and other machine learning approaches — then combines that with human curation to make personalized recommendations to podcast listeners on Pandora’s app.