https://techcrunch.com/2020/10/21/gen-z-spends-10-more-time-in-non-game-apps-than-older-users/

A new report released today by App Annie digs into how Gen Z consumers engage with their smartphones and mobile apps. According to data collected in Q3 2020, Gen Z users spend an average of 4.1+ hours per month in non-gaming apps, or 10% longer than older demographics. They also engage with apps more often, with 20% more sessions per user in non-gaming apps at 120 sessions per month per app, compared with older groups.

This app engagement data is only a view into Gen Z trends but is an incomplete analysis as it only focuses on select markets, including the U.S., U.K., Brazil, France, Germany, Indonesia, Japan, Mexico, South Korea and Turkey. It also included only data collected from Android devices, which doesn’t provide as full a picture.