France rebrands contact-tracing app in an effort to boost downloads

France rebrands contact-tracing app in an effort to boost downloads

4 years ago
Anonymous $RGO3jP_V_c

https://techcrunch.com/2020/10/22/france-rebrands-contact-tracing-app-in-an-effort-to-boost-downloads/

Don’t call it StopCovid anymore. France’s contact-tracing app has been updated and is now called TousAntiCovid, which means ‘everyone against Covid’. The French government is trying to pivot so that it’s no longer a contact-tracing app — or at least not just a contact-tracing app.

Right now, TousAntiCovid appears to be a rebranding more than a pivot. There’s a new name and some changes in the user interface. But the core feature of the app remains unchanged.