https://techcrunch.com/2020/10/13/apples-iphone-12-12-mini-12-pro-and-12-pro-max-whats-the-difference/

Gone are the days a company like Apple could simply roll out a single flagship handset or two. Consumer demands have evolved quite a bit in the more than 13 years since the company released its first smartphone, and its offerings have had to evolve with it. That means now, more than ever, offering a broad range of choice in terms of feature set, size and price.

Apple’s iPhone 12 starts at $799, sporting 5G and a magnetic adapter