https://techcrunch.com/2020/10/06/despite-pandemic-amazon-prime-day-expected-to-generate-nearly-10b-in-global-sales/

A new forecast released today estimates Amazon’s delayed Prime Day sales event will top last year’s by bringing in an estimated nearly $10 billion in worldwide sales when it runs later this month. According to eMarketer, which released its first-ever Prime Day forecast, consumers will continue to spend heavily on e-commerce and seek out deals ahead of the 2020 holiday season, benefitting the major sales event.

The firm says of the total $9.91 billion in Prime Day 2020 global sales, $6.17 billion will be generated by U.S. consumers.