https://techcrunch.com/2020/09/23/top-20-ios-homescreen-customization-apps-reach-5-7m-installs-after-ios-14-release/

The iOS 14 homescreen customization trend is driving a new set of apps to the top of the App Store charts, and delivering record downloads for sources of inspiration, like Pinterest. According to new data from app store market intelligence firm Sensor Tower, installs of the top 20 homescreen customization apps reached 5.7 million total downloads worldwide in the first four days following the release of iOS 14 on September 16.

Remarkably, the three most-downloaded apps — Widgetsmith, Color Widgets, and Photo Widget — account for 95% of these 5.7 million downloads. That indicates that the rest of the app customization market today is much smaller. But this could still change over time if more apps embrace the trend and expand to include innovative and unique features.