https://techcrunch.com/2020/09/28/amazons-prime-day-mega-sale-event-will-take-place-october-13-14/

Holiday shopping season is getting a big head start this year. Amazon today announced that it will hold Prime Day — its annual mega global sale event on a big range of items, including toys, TVs, electronics, fashion, beauty, kitchen, home, and Amazon Devices — on Tuesday, October 13 (midnight PT) and carrying on through Wednesday, October 14, just weeks ahead of Black Friday. Prime Day will take place in the U.S., U.K, U.A.E, Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Canada, Belgium, Austria, Australia, and (for the first time) Turkey and Brazil.

Prime Day, as its name implies, is a sale aimed that people who are members of Amazon’s Prime loyalty program, which provides free shipping on a big range of items, access to Amazon’s various streamed media services, and other perks, for a monthly or annual fee. There are some 150 million+ people globally who now take out Prime memberships and Amazon offers free trials for people to sign up so that they can buy during the two-day event.