https://www.theverge.com/2017/9/1/16239344/audio-technica-x5000-headphones-hands-on-ifa-2017

Like anything else in life, IFA is what you make of it. Yes, everyone will experience the big marquee events from Samsung, LG, Lenovo, and Sony, but after that, it’s really up to you to decide how you’re going to digest 22 cavernous halls of new gadgets and technology. My choice? Hall 1, where all the audio gear makes its home. I came to this cacophonous spot to experience Audio-Technica’s new flagship headphones, the ATH-ADX5000, which are priced at a mighty $1,999 and come in a handsome carrying case.

Audio-Technica is a familiar brand to most people, having proven its quality and enduring popularity with affordable in-ear headphones and the widely lauded M50 over-ear cans that are many people’s first taste of higher-quality audio equipment. I’m not a big fan of the M50s myself, but I can see how their more sharp and precise sound can be a major upgrade. The less well-known Audio-Technica, the one that I like very much more, is the brand that caters to audiophiles with headphones like the 2000Xs, 2000Zs, and the lovely and wireless DSR9BTs. Even so, we’re talking about gear whose price hits $1,000, at most, and stops. The X5000s I listened to for the first time today are essentially carving out a new price range for Audio-Technica: the everyday audio company is stepping up in price range.