https://techcrunch.com/2020/09/25/apple-watch-series-6-review/

When it comes to smartwatches, it’s Apple against the world. It’s not that there aren’t plenty of other products to choose from — it’s more that the company has just utterly dominated the space to such a point that any other device is relegated to the realm of “Apple Watch alternatives.”

The company has been successful in the space for the usual Apple reasons: premium hardware with deeply integrated software, third-party support, a large cross-device ecosystem play and, of, course, simplicity. Taken as a whole, the Watch just works, right out of the box.