https://arstechnica.com/gadgets/2020/09/amazon-prime-day-was-just-announced-and-some-deals-have-already-started/

Amazon Prime Day has officially been announced for October 13 and 14 of this year, and though it's later than usual, Amazon is making sure to put some early deals in place to get buyers in the shopping mood in the lead-up.

It's not just your typical swarm of Amazon devices seeing early discounts, though there's much of that, too. Amazon says it’s focusing on small businesses this year, offering incentives to shop at them on Amazon before Prime Day, and making it easier to shop by region or owner of the local business. The company is also offering a $10 reimbursement in the form of a Prime Day credit for any purchases of $10 or more made with eligible small businesses from now through October 12. From this landing page, you can look through businesses by their local region or whether they are woman- or Black-owned, for instance.