Apple is selling fewer iPhones than it would like
https://www.vox.com/the-goods/2019/1/3/18167072/apple-iphone-sales-down-china-upgrades-q1-2018
Maybe upgrading your phone just isn’t fun or cool anymore.
It’s a new year, and we are all excited about it. New is good, “level up,” clean slate, and so on.