https://www.cnbc.com/2019/01/03/heres-tim-cooks-plan-to-get-more-people-to-upgrade-their-iphones.html

After warning investors to expect lower revenue for Apple's first quarter earnings, CEO Tim Cook said he plans to focus on the factors he can control, rather than wait for trade tensions between the U.S. and China to settle.

"We're not going to sit around waiting for the macro to change," Cook told CNBC's Josh Lipton in an interview Wednesday. "I hope that it does, and I'm actually optimistic, but we're going to focus really deeply on the things that we can control."